Sadia Sisay, Sierra Leonean-born British entrepreneur fashion designer is out to make a statement with her unique lingerie brand “beingU”, which is specifically designed for black women who feel invisible using “invisible” bandages that don’t match their skin color, using “flesh-colored” crayons and “nude” makeup that don’t go with the black skin.
Sadia Sisay
Sadia’s “beingU” brand offers bras, panties, and briefs that go with a wide range of skin tones following her self-love crusade.
Photo from Sadia Sisay, beingU
Sadia’s “beingU” also provides lingerie in size ranges of 28-44 back and B-H cups. Sadia says “Our objective is that we will get enough people supporting us, spreading our message so that women, especially darker skinned women, will see that we are valued.
Photo from Sadia Sisay, beingU
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